About
Overview
Certus Prime Advisors, established in 2024 and headquartered in Srinagar, J&K, is a premier provider of tax, accounting, and outsourcing services. The firm specializes in delivering efficient, tailored solutions for businesses across industries. With a team of professionals, including qualified accountants and tax experts with vast experience, Certus Prime Advisors offers a comprehensive range of services. These include tax structuring, compliance, accounting services, audit support, outsourcing of accounting functions, and more.
Our team’s expertise and deep industry knowledge ensure that we provide high-quality, cost-effective solutions designed to meet the unique needs of each client. We are committed to helping businesses streamline their operations and maintain compliance with local regulations, making Certus Prime Advisors a trusted partner for accounting and tax-related services. Our resource pool consists of Chartered Accountants, MBA’s, Company Secretaries and Financial Management Experts having in-depth experience in providing multi-disciplinary services. We provide overall support to corporations in doing business in India & overseas.
TAXATION
DIRECT TAX
GOODS & SERVICES TAX
GOODS & SERVICES TAX
Income Tax Filing and Returns
- Preparation of computation of income & filing of income tax returns of various Individual Assessee, Partnership Firms and Companies.
- Advisory on Taxation of Employees sent on secondment basis.
- Processing and coordinating department related to Income tax refunds
- On call Business advisory in regard of taxation issues.
Corporate Tax
- Income Tax Planning and Management,
- Assistance in quarter-wise advance tax computations,
- Assistance in filing corporate tax returns,
- Opinions on various transactions from domestic law to double taxation treaty viewpoint.
Litigation
- Representation Services for Assessments before Income-tax officers,
- Assistance in drafting and presenting applications to the revenue authority,
- Income tax Appeal Proceedings before CIT(A) as well as Income Tax Appellate Tribunal (ITAT)
- Helping in representation for pending tax refunds
- Providing follow-up with revenue authorities
- Representing clients in Search & Seizure Proceedings
Certification Work
- Issuance of 15CA and 15CB certificate for remittance to Non- resident/Foreign Entities under section 195 of the Income-tax Act, 1961
- Issuance of Certification for repatriation of fund up to USD 1 million of balances in NRO accounts/of sale proceeds of assets up to USD 1 million, of balances in NRO accounts/of sale proceeds of assets on production of an undertaking
- Issuing Certificates under the Income Tax Act i.e., u/s 80IA/80IB/10 A/10B & other certificates to claim deduction.
Withholding Tax (TDS)
- Helping in filing withholding tax returns
- Helping on compliance aspects such as tax registration, assistance in obtaining lower withholding tax certificate, etc.
- Advising & reviewing of all necessary tax withholding compliances.
- Verification of all payments to vendors for estimating application of rates and determine categories for deduction of withholding taxes
- Advising on every financial subject that is of interest to the clients
- Managing vendors/employees for issuance of withholding forms preparation & filling of Quarterly E-TDS Returns and annual returns.
Tax Audit Reports
- Assistance with Tax Audit under Section 44AB
We guide businesses through the tax audit process to ensure compliance with Section 44AB requirements. - Comprehensive Preparation of Tax Audit Report (Form 3CD)
We assist in preparing and completing the Tax Audit Report, ensuring all disclosures and financial details are accurate. - Review of Books of Accounts
We review your books of accounts to ensure tax compliance and identify areas for improvement. - Certification and compliance Support
We assist in certifying the audit report and assist with any discrepancies to ensure timely, accurate submission. - Submission and Ongoing Support
We help submit the audit report, handle queries, and provide ongoing support for full compliance.
GOODS & SERVICES TAX
GOODS & SERVICES TAX
GOODS & SERVICES TAX
GST Registrations
- Our GST Registration services for clients begins by assessing and determining the status of a client’s requirement to register under GST. Our services include registration process including applying for the GST registration, identification of the goods and services being sold und GST, amending the details mentioned in the registration certificate in accordance with the relevant Rules of the GST laws, filing appeal for restoration and more.
- In case of the cancellation of registration, helping the client in applying for, and visiting GST Department, for revocation of cancellation of the registration as per the relevant provisions of GST laws.
- Filing appeals for restoration of the cancelled registrations.
GST return filing
- We help clients in filing of their GST returns as well as for all periodic returns under other tax schemes. Services also include collecting relevant data, review of annual returns, certifying reconciliation statements, and keeping clients updated on GST amendments.
- Review of Annual Return in Form GSTR-9. For this purpose, we do following:-
- Review of the audited annual accounts including the accompanying notes to accounts (i.e. vouching of outward and inward invoices) of the company for the relevant period from GST perspective.
- Review of the reconciliation statement under section 44(2) of CGST Act 2017 i.e. statement reconciling the value of supplies declared in the returns furnished for the relevant period with the audited Annual Financial Statements.
- Certify the aforesaid Reconciliation Statement in Form GSTR-9C, electronically through the common portal and report for the deficiencies found during the audit.
- Updating the clients on amendments under GST laws so that they comply with the requirements of the amended laws on time to avoid any penal or other consequences of non-compliance
GST Litigations
- In the event of any disputes or litigation under GST laws, We provide comprehensive support in navigating the complexities of the GST legal framework. Our GST litigation services include:
- Representation before the GST Department and other authorities
- Filing and defending appeals in case of GST assessments, penalty proceedings, or disputes
- Legal guidance on GST matters, including refund claims, assessments, and tax notices
- Assistance in filing rectification applications and pursuing the revocation of penalties or cancellations
- Handling disputes related to classification, valuation, and eligibility of input tax credit.
CORPORATE SERVICES
Incorporation Services
- Incorporation of Public and Private Companies (including wholly owned subsidiaries of foreign companies)
- Incorporation of Foreign Entities in the form of Liaison Office/Project Office/Branch Office of Foreign Companies in India
- Conversion of a Partnership Firm/ Limited Liability Partnerships (LLP) into a Company
- Conversion of Private Companies into Public Companies & Vice-versa
- Incorporations & closure of Limited Liability Partnerships (LLPs) with domestic and foreign partners
- Drafting of LLP Agreement.
- Drafting Articles of Association & Memorandum of Association
Annual Filing, Statutory Audits, and Other Compliances
- We prepare balance sheets, profit and loss statements, cash flow statements, and statement of changes in equity in accordance with the Companies Act, 2013, and relevant accounting standards (Ind-AS/GAAP).
- Drafting of the Directors’ Report, which is a key document for shareholder communication and statutory reporting.
- We assist in the timely filing of audited financial statements with the Registrar of Companies and ensure compliance with all relevant requirements of the Companies Act.
BUSINESS ADVISORY
ACCOUNTING & BUSINESS SUPPORT
ACCOUNTING & BUSINESS SUPPORT
ACCOUNTING & BUSINESS SUPPORT
Managing an in-house accounts department can be costly and inefficient, especially for growing businesses. Ineffective financial management not only poses risks but also diverts focus from core operations.
Our services cater to businesses of all sizes, including start-ups, small and medium-sized enterprises, and established corporations. Whether you need support during mergers and acquisitions, preparation of financial statements for spin-offs, or assistance with daily back-office tasks, we provide the expertise and tools to ensure accuracy, compliance, and actionable financial insights.
Our Core Bookkeeping Services Include but Are Not Limited To
- Assistance to corporate in formation of accounting policies & procedures
- General ledger management and processing of expense reports
- Maintenance of accounts payable and receivable listings
- Preparing bank templates and handling authorized bank transactions
- Monthly bank reconciliations and budgeting support
- Fixed Asset review, audits and verifications
- Provide Assistance to auditors in the process audit
- Preparation and analysis of detailed financial statements
- Customized financial reporting on a monthly, quarterly, and annual basis
- Compilation of Financials for the purpose of Renewal of Cash Credit Facility with Banks/FIs.
VIRTUAL CFO SERVICES
ACCOUNTING & BUSINESS SUPPORT
ACCOUNTING & BUSINESS SUPPORT
What is a Virtual CFO?
A Virtual CFO (Chief Financial Officer) is a financial expert who provides remote, professional financial services to businesses. Their role extends beyond traditional bookkeeping to include strategic financial management, offering tailored solutions that drive business success:
Key Services Provided by a Virtual CFO:
- Financial Accounting & Bookkeeping: We ensure accurate and transparent financial record-keeping, including the preparation of key financial statements, cash flow analysis, bank reconciliation, and compliance with statutory requirements (GST, TDS, PF, etc.).
- Management Reporting (MIS) & Strategic Advisory: Our centralized reports provide insights into your financial performance, helping identify trends and offering strategic advice for both financial and non-financial success.
- Financial Budgeting & Forecasting: We assist in setting clear financial goals, creating budgets, analyzing variances, and advising on long-term financial stability and profitability.
- KPI Development & Monitoring: We help establish and monitor Key Performance Indicators (KPIs), such as revenue growth, cost management, and customer retention, to ensure business operations run smoothly.
- Cash Flow Management: We ensure effective planning of working capital, timely tax and creditor payments, and preparation for unforeseen expenditures.
- Risk Management & Mitigation: We identify potential financial risks and develop strategies to mitigate them, protecting your business from financial losses.
- Long-term Sustainability: Our team works to ensure your business's financial independence by managing resources efficiently and mitigating vulnerabilities for long-term success.
OFFSHORING & OUTSOURCING SERVICES
Outsourced Audit Support
- External Audit Services: We conduct full-scope external audits, ensuring compliance with international standards such as PCAOB, AICPA, IFRS, and GAAP.
- Materiality & Control Threshold Calculations: Calculating materiality levels and Clearly Trivial Threshold (CTT) based on industry norms and client specifics to ensure an accurate and defensible audit scope.
- Risk Identification & Assessment: Identifying key risk areas by applying calculated materiality thresholds, analyzing control environments, year-over-year trends, and account fluctuations — laying the foundation for a precise audit approach.
- Guided Risk Assessment (GRA) Preparation: Creating detailed GRAs for identified risk areas and classifying them as Significant, High, or Moderate. This process involves thorough control testing, variance analysis, and transaction scrutiny to build an intelligent audit response.
- Procedure Design & Execution: Designing targeted audit procedures for each risk area and executing them through:
• Substantive Analytical Procedures (SAP)
• Test of Details (TOD)
• Reconciliations and Variance Analysis
Ensuring that audit evidence is both reliable and compliant with regulatory expectations. - Lead Sheet Creation: Preparing comprehensive lead sheets to reconcile the Trial Balance with tested balances across working papers, offering clarity and audit traceability.
- Trial Balance Import & Validation: Accurately importing client trial balances into audit software platforms and validating them for completeness, eliminating risks of initial data discrepancies.
- Financial Statement Tie-Outs: Performing final tie-outs of the audited financial statements to the working papers, ensuring complete consistency and audit accuracy before issuance.
- Working Paper Rollover: Transferring prior-year audit documentation into the current year's file, maintaining continuity and ensuring efficient engagement setup.
Outsourced Bookkeeping/Accounting Support
- Recording the financial transactions
- Performing the accounting conversion services from cash basis to accrual basis for books.
- Analyzing Expense Accounts
- Maintenance of accounts-payables and accounts-receivables
- Fixed Assets management and recording depreciation entries
- Monthly bank and credit card reconciliations
- Preparation and analysis of financial statements including Balance sheets and P&L
- Tailored financial reporting on a monthly, quarterly, and annual basis to meet the specific needs and preferences of the client.
TEAM
Baba Ali (Managing Partner)
Baba is a Chartered Accountant with over 6 years of extensive experience in Audit and Taxation. In India, he has led audits for public sector units, banks, and government companies, along with managing Income Tax litigations. His expertise spans direct and indirect tax litigation, tax audits, and GST compliance for corporate and non-corporate entities, giving him a deep understanding of local tax laws and regulations.
Internationally, during his tenure at Deloitte USI, Baba gained significant experience auditing US-based companies, ensuring compliance with AICPA and PCAOB standards. His proficiency includes risk assessment, substantive testing, and financial tie-outs, enabling precision in financial reporting and adherence to global compliance standards.
As Managing Partner at Certus Prime, Baba envisions building a firm renowned for its excellence and precision. His goal is to set a benchmark in delivering consulting services that exceed global standards, providing clients with a trusted partner for impeccable financial services.
Extended Team
Our team comprises highly qualified and experienced professionals dedicated to delivering excellence in accounting, taxation, and advisory services. Our staff includes certified accountants, tax experts, and audit specialists with extensive knowledge and practical expertise in financial standards, regulatory requirements, and best practices.
Each team member is meticulously selected for their proven track record of accuracy, problem-solving capabilities, and client-centric approach. With robust experience in managing complex financial scenarios across various industries, our professionals are adept at providing tailored solutions to meet the unique needs of our clients.
Committed to maintaining the highest standards of professionalism and ethics, our team works collaboratively to ensure seamless service delivery, accurate reporting, and compliance with all statutory and regulatory obligations.
With Certus Prime Advisors, you have the confidence of partnering with a team that is not only knowledgeable but also deeply invested in your success.